Valspar – Brand guidelines
The Brief – Valspar is an international paint brand who are launching in the UK in the summer of 2014, their mission is to inspire us to use more colour within our homes. The brief was to create Design guidelines to ensure within communications & maintain a premium feel to the brand.
The Solution – Very few people actually enjoy reading brand guidelines. The solution was to create a document that showed how the brand should express itself in a clear & concise & accessible manner.
My involvement – Design/Art Direction/Content & copy structure
The Solution – Very few people actually enjoy reading brand guidelines. The solution was to create a document that showed how the brand should express itself in a clear & concise & accessible manner.
My involvement – Design/Art Direction/Content & copy structure
