El Jimador – Visual expression
Concept development work
El Jimador is a premium quality Tequila, to re-launch the brand in to theUK the company wanted to promote the consumption of the drink with Mexico's most popular cocktail, the Lime Paloma. This creative, utilising the illustration work of 'Prince Lauder' aimed to draw together some of the most striking elements of Mexican visual imagery and give it a contemporary twist and giving a face to the drink.
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