Nivea – Visual expression
The Brief – ‘Bring it to the Surface’ is an activation program for Nivea for Men. Essentially it is a national 5-a-side tournament played on four different surfaces: sand, snow, water and concrete. My brief was to create the look and feel that could tie together all of the related comms from activation through to digital.
The Solution – This highly flexible framework allowed us to capture the dynamism of the game but keep the skin in the foreground as much as possible.
Involvement on project – Art direction/Design
The Brief – ‘Bring it to the Surface’ is an activation program for Nivea for Men. Essentially it is a national 5-a-side tournament played on four different surfaces: sand, snow, water and concrete. My brief was to create the look and feel that could tie together all of the related comms from activation through to digital.
The Solution – This highly flexible framework allowed us to capture the dynamism of the game but keep the skin in the foreground as much as possible.
Involvement on project – Art direction/Design
