Nivea – Visual expression
The Brief – ‘Bring it to the Surface’ is an activation program for Nivea for Men. Essentially it is a national 5-a-side tournament played on four different surfaces: sand, snow, water and concrete. My brief was to create the look and feel that could tie together all of the related comms from activation through to digital. 
The Solution – This highly flexible framework allowed us to capture the dynamism of the game but keep the skin in the foreground as much as possible. 
Involvement on project – Art direction/Design
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