Nivea – Visual expression
The Brief – ‘Bring it to the Surface’ is an activation program for Nivea for Men. Essentially it is a national 5-a-side tournament played on four different surfaces: sand, snow, water and concrete. My brief was to create the look and feel that could tie together all of the related comms from activation through to digital.
The Solution – This highly flexible framework allowed us to capture the dynamism of the game but keep the skin in the foreground as much as possible.
Involvement on project – Art direction/Design
The Brief – ‘Bring it to the Surface’ is an activation program for Nivea for Men. Essentially it is a national 5-a-side tournament played on four different surfaces: sand, snow, water and concrete. My brief was to create the look and feel that could tie together all of the related comms from activation through to digital.
The Solution – This highly flexible framework allowed us to capture the dynamism of the game but keep the skin in the foreground as much as possible.
Involvement on project – Art direction/Design
![](https://cdn.myportfolio.com/c2ed3a09604684f816dd9d3bf7c3577c/85254c6caee37e8e4036165555c390149787dca8f50006bb071253ce3ca81db0968b839632b48e07_rw_1920.png?h=860eb3305d147d4066dafc65a26e1046)