Coca Cola 2012 - Global Toolkit
The problem: To help Coca-Cola leverage their sponsorship of the olympics in retail outlets & OOH around the globe, to a target audience who doesn't feel the games are relevant to their world.
the solution: celebrate teenagers own olympic activities through the games that they play. And help mums get their kids off the sofa and get active.This global toolkit provided markets with over 140 executions to cover every part of the customer journey from 48 sheets, through point of sale, to small stickers & wraps that can be used flexibly in store. The toolkit helped markets understand where best to engage different types of consumer along their path to purchase to maximise their investment and made sure that all of our executions could be easily customised and downloaded from a web interface on Coca Cola's own site.
the solution: celebrate teenagers own olympic activities through the games that they play. And help mums get their kids off the sofa and get active.This global toolkit provided markets with over 140 executions to cover every part of the customer journey from 48 sheets, through point of sale, to small stickers & wraps that can be used flexibly in store. The toolkit helped markets understand where best to engage different types of consumer along their path to purchase to maximise their investment and made sure that all of our executions could be easily customised and downloaded from a web interface on Coca Cola's own site.
