World Forest ID - Branding / Communications / Training
I developed the brand identity for World Forest ID, balancing scientific credibility with accessibility so it could engage scientists, policymakers and field teams alike. Building on this, I created training and communication tools that applied the identity consistently: illustrated guides used in 20+ countries, embedded instructions in packaging and labelling that acted as micro-learning, and a redesigned collections app that simplified complex scientific workflows and reduced errors.
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