Taco Bell - UK re-launch
For Taco Bell's relaunch into the UK we wanted to develop a creative that capture the irreverent & cheeky spirit of the brand. Aimed primarily at young people & those on a budget the creative is based around a parody of the language and design used in retail sales and budget advertising. Conscious of the cost constraints within the category the approach is copy led & has a bold & distinctive style that is easy to recognise between executions.
