• BMW M / DNA Helix
  • Holland & Barratt - Guidelines
  • UFC bar/lounge concept
  • Valpsar - pack concepts
  • BMW i3/i8 CGI web animation
  • Microsoft 640 XL retail teaser
  • Knife Crime - Visual expression
  • BMW / Rapha Travel DM
  • Valspar brand guidelines
  • NokiaX2 – POS development
  • Kit-Kat Asset development
  • BMW i3 Experience
  • Coca-Cola 2012 toolkit
  • Jamaica House 2012
  • FCB London Staff portraits
  • Hollands & Barratt - Sleep
  • Photogrammetry test
  • Espresso Espresso - Cover
  • Infight Entertainment – Cover
  • SA Golf Federation - Fanzone
  • Esquire - bar/lounge concept
  • Sky Value
  • CGI packshots
  • Douwe Egberts
  • Nivea – Visual expression
  • Tchibo – Visual expression
  • El Jimador – Visual expression
  • nokia – 3 steps to recycle
  • Matter Magazine
  • 'mission bongo' – Flyers
  • Motonav instore video
  • TDA – illustrations
  • Squarepusher – Lp cover
  • Taco Bell – UK re-launch
  • pod magazine
  • Drum & Bass Arena TV ad
Johnie Clayton
mail@johnieclayton.com / 07788578000
  • BMW M / DNA Helix
  • Holland & Barratt - Guidelines
  • UFC bar/lounge concept
  • Valpsar - pack concepts
  • BMW i3/i8 CGI web animation
  • Microsoft 640 XL retail teaser
  • Knife Crime - Visual expression
  • BMW / Rapha Travel DM
  • Valspar brand guidelines
  • NokiaX2 – POS development
  • Kit-Kat Asset development
  • BMW i3 Experience
  • Coca-Cola 2012 toolkit
  • Jamaica House 2012
  • FCB London Staff portraits
  • Hollands & Barratt - Sleep
  • Photogrammetry test
  • Espresso Espresso - Cover
  • Infight Entertainment – Cover
  • SA Golf Federation - Fanzone
  • Esquire - bar/lounge concept
  • Sky Value
  • CGI packshots
  • Douwe Egberts
  • Nivea – Visual expression
  • Tchibo – Visual expression
  • El Jimador – Visual expression
  • nokia – 3 steps to recycle
  • Matter Magazine
  • 'mission bongo' – Flyers
  • Motonav instore video
  • TDA – illustrations
  • Squarepusher – Lp cover
  • Taco Bell – UK re-launch
  • pod magazine
  • Drum & Bass Arena TV ad
Taco Bell - UK re-launch
For Taco Bell's relaunch into the UK we wanted to develop a creative that capture the irreverent & cheeky spirit of the brand. Aimed primarily at young people & those on a budget the creative is based around a parody of the language and design used in retail sales and budget advertising. Conscious of the cost constraints within the category the approach is copy led & has a bold & distinctive style that is easy to recognise between executions.
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